Xendurance

Year: 2024
Project: Shopify Overhaul
Timeline: 6 Months
Industry: Sports Nutrition and Supplements
Platform: Shopify
Location: United States

Xendurance had decades of product credibility. The old store was not doing enough with it. Our first job was a Shopify overhaul that moved the brand onto a more capable theme and gave the content room to do some actual selling.

Supplement shoppers are right to be sceptical, so we rebuilt the key product pages around the questions standing between interest and purchase. What does it do? What backs it up? Is it right for me? Benefits became clearer, social proof became harder to miss and the content connected each product to the difference it could make in the customer’s life.

Repeat purchase was just as important as the first one. We brought subscription and membership into the product page and cart, then built a complete Team XND program with member pricing and benefits. We also worked closely with the team on focused landing pages for their best-converting ads, carrying the promise from the click all the way through to the product.

Built for endurance. Designed for repeat business.

"Maverick & the team at Yonder absolutely exceeded our expectations on our new shopify website build. We had some unique elements that they handled with ease - marrying both enhanced CRO elements with some technical development challenges. I would highly recommend them to anyone".

Thor Kellin — Xendurance