Orb Oils

Year: 2026 (Ongoing)
Project: Site Optimisation, Shopify Overhaul
Timeline: Multi-year partnership
Industry: Fragrance and Beauty
Platform: Shopify
Location: Collingwood, VIC

Orb has never been a one-and-done project. We started by improving the store they already had. That work grew into a close partnership spanning brand strategy, campaign execution, new launches and a full Shopify overhaul.

By the time the overhaul came around, we knew the brand, the customer and where the old site was getting in the way. We rebuilt the experience around clearer product discovery, stronger product education and better reasons to buy. The new store gives Orb’s art direction room to hit while making its multipurpose oils easier to understand, compare and add to cart.

We stay close between launches too, planning and executing Black Friday, Cyber Monday and new product campaigns.

It is the kind of relationship we like best. Working with clients who become close mates and always pushing for new milestones.

"The changes we saw for the digital side of our business have been enormous and we feel like we have the perfect partners to continue to optimise our brand in the e-commerce space”.

Em Smith – Founder.