Sorbent

Year: 2024
Project: Shopify New Build, Content Production
Timeline: 4 Months weeks
Industry: Household and FMCG
Platform: Shopify
Location: Melbourne, VIC

Sorbent arrived with a fresh identity and new packaging. Our job was to make sure the digital experience did not feel like the bit everyone forgot.

We designed and built a modern Shopify site that brought the new brand direction online while making products, ranges and retailer information easy to find. For a heritage brand, that balance mattered. The experience needed to feel fresh without losing the familiarity that has kept Sorbent in Australian bathrooms since 1952.

Content was the catch. There was not enough of it to build a convincing brand world, so we made some. We took over an Airbnb for a lifestyle shoot across Sorbent and Handee, then paired it with studio photography to create a flexible library of product and campaign content. The result gave the site more personality, more context and plenty to work with beyond launch.

Customers can now understand the range, get clear brand information and quickly find where to buy. The refreshed identity does the talking, the content gives it life and the Shopify build holds everything together.

A fresh digital home for a brand found in almost every other one.

"10/10 would recommend and will definitely be using their services again. Highly experienced in an array of services, from web development to creative strategy."

Berend Pilon — Digital Innovation Manager, Sorbent