Krool

Year: 2025
Project: Shopify Overhaul
Timeline: 3 Months
Industry: Jewellery
Platform: Shopify
Location: Fitzroy, VIC

Krool had built a physical world with plenty of character. The online store had not caught up. The brief was to make the digital experience feel as distinctive as walking into the Brunswick Street workshop, while making the range easier to browse and the craftsmanship easier to appreciate.

Working with such a strong identity meant knowing what not to tidy up. We used minimal layouts and modular components to create order around the chaos, giving the jewellery, artwork and imagery room to speak. Product discovery was simplified, while custom work, sizing and engagement rings were given clearer paths through the site.

The result is a Shopify store that feels unmistakably Krool and works like a serious retail channel. Proof that conversion thinking does not have to sand the personality off a brand.

"I worked with the yonder fellas on my eccom jewellery website, they did such an epic job. i have so much pride in my website now, its beautiful, unique, functional, personal and is now converting into heaps more sales. had such a fun time building and brainstorming with maverick and luke, by the end of the process i felt we had become mates. thanks guys."

Angus Smith – Owner.