Year: 2025
Project: Redesign Packaging and Shopify Overhaul
Timeline: 5 Months
Industry: Coffee and FMCG
Platform: Shopify
Location: Mornington, VIC

Mornington Coffee needed a brand with a real sense of place and a Shopify store ready to grow with it.

We looked close to home for the identity. The colour palette came from Mornington’s beach boxes. Fresh typography and a touch of Mediterranean influence gave it warmth without falling into the usual coastal clichés. We carried that direction into a shoot at the roastery and around the Peninsula, creating a library of content that feels lived-in, local and distinctly Mornington.

The store keeps the layouts clean and lets the coffee do the talking. Subscriptions and bundles were built into the journey from day one, giving customers an easy reason to buy more and come back.

Good for the daily ritual. Better for the bottom line.

"I’ve not ever worked with an agency that’s been as understanding, energetic and creative as Yonder. From the initial contact, right through to the complete brand redesign, packaging update, shoot and website launch - they have been magnificent in every way. The pricing is fair, and the results speak for themselves. A massive lift in not only sales, but how I feel about my own brand."

James Baldwin — Founder