ST.SAJ

Year: 2024 to present
Project: Brand, Packaging, Shopify New Build
Timeline: Ongoing since launch
Industry: Skincare and Beauty
Platform: Shopify
Location: Melbourne, VIC

We were there before ST.SAJ had a logo, a jar or a URL. Working alongside Emmylou, we built the brand from the ground up, including strategy, identity, packaging and the Shopify store that brought it all together.

Skincare gets complicated quickly. Our job was to make the expertise feel clear, warm and easy to trust. The identity gives the range an elevated feel without being pretentious or unapproachable. The site turns ingredients and routines into plain-English guidance, with clean product pages, bundles and education that help customers find what their skin actually needs.

Two years later, we are still in it together every week. We optimise the Shopify store and wider brand funnel, launch new products and build whatever the next stage of growth calls for.

"The Yonder Boys—oh my goodness, where do I even start? These guys have been one of the backbones and driving forces behind my brand, ST.SAJ. I came to them with an idea and a vision, and they helped me bring it to life. Their talent is truly outstanding, but what sets them apart is their passion, devotion, and dedication to ensuring your brand not only stands out but also enters the market with its best foot forward".

EMMYLOU MCARTHY — ST.SAJ