Petrichor

A new breed of sweat care, built for people who actually move. Their pitch is simple but smart: skin has skincare, hair has haircare, and sweat has only ever had something to hide it. Petrichor treats sweat as a normal thing your body does that deserves real care, not just something to mask. Performance meets self-care in a category that barely exists yet, which made this a genuinely fun one to help define. One of our faves.