Petrichor Sweat

Name: Petrichor Sweat
Brand: Yonder Studio
Availability: InStock

SHOPIFY NEW BUILD

A new breed of sweat care, built for people who actually move hard and sweat harder. Their pitch is simple but smart: skin has skincare, hair has haircare, and sweat has only ever had something to hide it.

The Melbourne-born brand makes science-led products across cleanse, protect and refresh, bringing serious performance and a premium feel to a category overdue for both. One of our faves.

OVERVIEW

Year: 2026
Project Type: New Build
Timeline: 6 Months
Industry: Sweat Care
Platform: Shopify
Location: Melbourne, VIC

PROJECT BRIEF

Launching a new category comes with an extra job. Before people can buy it, they need to understand why it exists.

We worked closely with Georgia to turn performance sweat care into a clear and compelling Shopify experience. Education, positioning and product benefits were brought forward, helping customers understand the category, find the right products and build a routine. The store was built on an optimised Shopify theme that could launch confidently and grow without quickly outgrowing itself.

The content needed to make performance feel elevated, not overly clinical. We helped shape the creative direction around real people in motion, premium product imagery and a visual world that treated sweat as part of life, not something embarrassing to hide. The result balances serious efficacy with the polish expected from a modern personal care brand.

BRAND NOTES

"I would be lost without Yonder! Starting a business can be so overwhelming and I felt I was in great hands with Mav and Luke. They understood my brand brief quickly and clearly, and guided me perfectly on what makes an efficient website where customers are more likely to convert. Couldn’t recommend more highly."

Georgia Craig — Petrichor

Start a Project

"I would be lost without Yonder! Starting a business can be so overwhelming and I felt I was in great hands with Mav and Luke. They understood my brand brief quickly and clearly, and guided me perfectly on what makes an efficient website where customers are more likely to convert. Couldn’t recommend more highly."

Georgia Craig — Petrichor

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