1000Hour

Year: 2024
Project: Shopify Overhaul and Creative Direction
Timeline: 4 Months
Industry: Beauty and Personal Care
Platform: Shopify
Location: Australia

1000HOUR was preparing to roll out a modernised identity and packaging system across its retail network. The opportunity was to bring that same energy online, creating a consistent brand experience while turning the website into a stronger direct-to-consumer channel.

We overhauled the Shopify store from the ground up, translating the refreshed packaging into a clean, contemporary digital experience. The redesign gave the brand more room to communicate product benefits, explain the range and help customers find the right products for their routine.

Fresh content was essential to making the new identity feel complete. We prepared the production briefs and worked with our photography and production partner, Flatpack, to organise the shoots required across the site. Every image had a role to play, whether it was clarifying the product, demonstrating the result or giving the brand more depth beyond the packaging.

The finished store brings the retail and digital experiences into the same world. Customers can recognise the products they see on shelves, understand how they work and purchase directly from the brand with confidence. Clear systems, training and education also gave the internal team the tools to manage the store and keep it moving after launch.

A familiar beauty name, refreshed for a new generation.

"Yonder Studio managed our ecomms refresh as part of an overall rebranding project for us. Maverick and the team at Yonder were incredible to work with across the entire process, it was seamless. They added so much value with their knowledge and expertise, and also ensured solid education for our internal team throughout the process. The project timelines were tight and they worked over and above to meet these for us. The new site looks amazing and the functionality is exceptional. We will be using Yonder again and recommend them highly."

– Chemcorp International